About the practice
Putting knowledge to work.
Project 3rd Rock is the independent practice of Bodhi Debnath. Research, design, engineering, and teaching come together to make knowledge useful.
The roots are in climate and education. The concern extends to what people can understand, create, and contribute to life on Earth.
The starting point
What can I do with what I know?
I’m Bodhi. I spent more than a decade building and growing digital businesses, including leading growth across six SaaS brands. Much of that work concerned how people discover a product, find value in it, and keep using it.
Climate change made the question more personal. I cared about what was happening, but struggled to see where my experience could be useful. Taking a Head of Growth role in climate tech gave that concern a practical direction.
Working with Terra.do brought growth, education, and technology together. It became a place to apply that experience to the ways people learn, find opportunities, and share what they know.
That work is part of the foundation of Project 3rd Rock. Today, the practice connects the strategy behind a question with the design, software, and content needed to work on it. I run each engagement myself, from the first conversation to the finished work.
How the work connects
One question can need several kinds of thinking.
A learning experience can need a product strategy. A resource library can need a model of how knowledge fits together. An AI workflow can need as much editorial judgment as engineering.
Knowledge & discovery
Structuring information and expertise so people can find what matters and see useful connections.
Intelligence & workflows
Connecting models, tools, and human review across research and production.
Learning & participation
Teaching through building, and designing ways to share knowledge and recognize contributions.
Storytelling & understanding
Using narrative and interaction to make complex ideas and their evidence easier to examine.
Why the third rock
The work has a wider context.
People, communities, and ecosystems are part of the same living world. Climate remains an important part of the practice, alongside questions about access to knowledge, human capability, and the technologies shaping both.
The Observatory collects independent investigations and experiments on these questions, developed alongside commissioned work.
Explore the Observatory →Working together
Bring a question you want to work on.
A body of knowledge people struggle to use, a workflow that needs rethinking, or an idea that could become something people can explore.